Put our legal team to work with your creative team

The world of advertising and promotional marketing has changed a lot since attorney Sheldon S. Lustigman began his law practice in 1966. New technologies, and an accompanying explosion in government regulation, have affected every aspect of the advertising industry. It’s more important than ever to work with a trusted and experienced law firm ad campaign, online promotional campaign, direct mail campaign, or telemarketing campaign  legal compliance needs.

Experience and Knowledge

The Lustigman Firm focuses its legal practice in the areas of advertising and promotional marketing law. Our advertising attorneys are leaders in the field of promotional marketing law: authors of legal columns in industry publications, serving on government and industry committee members, and teaching on these subjects.

• Law firm founder Sheldon Lustigman is AV-rated by Martindale-Hubbell and serves on the law committees of the Promotion Marketing Association and the Direct Marketing Association. He defends clients in actions brought by the FTC, USPS, FDA, United States Department of Justice, States Attorneys General, and District Attorneys Offices, as well as handles competitor actions before the National Advertising Division of the BBB and in federal and state court.
   
• Firm member Andrew Lustigman, AV-rated by Martindale-Hubbell and has served on the law committees for the Promotion Marketing Association, the Direct Marketing Association, the Consumer Affairs Committees of the Association of the Bar of the City of New York, and the American Bar Association. For over a decade, he authored the legal column, “It’s the Law,” for DM News, a publication devoted to legal trends that affect direct marketers. He is a contributor to industry publications, such as the Promotion Marketing Association's Promotion Marketing Law treatise and has appeared in national publications such as the National Law Journal and Mobile Marketer. Andrew regularly writes and speaks on promotional marketing and advertising law topics. He defends clients in actions brought by the FTC, USPS, FDA, United States Department of Justice, and States Attorneys General, and District Attorneys Offices, as well as handles competitor actions before the National Advertising Division of the BBB and in federal and state court.
   
• Firm member Scott Shaffer has years of experience litigating intellectual property and new media cases in state court and federal appeals courts, as well as before regulatory bodies. He also represents world champion boxers and fight promoters as part of his sports and entertainment practice.
   
• Associate attorney Adam Solomon works with clients on promotional marketing matters, advertising clearance, licensing issues, and transactional and contractual arrangements. He defends clients in actions brought by the FTC, USPS, FDA, United States Department of Justice, States Attorneys General, and District Attorneys Offices, as well as handles competitor actions competitor actions before the National Advertising Division of the BBB and in federal and state court.
   
• Jill Abitbol is a litigation attorney with extensive experience litigating general business disputes, as well as intellectual property and fraud actions in state and federal courts. She also has experience in alternative dispute resolution. A significant portion of Ms. Abitbol's current practice is devoted to counseling clients on the resolution of false advertising, unfair competition, intellectual property claims. She handles inquiries and litigation brought by various federal and state regulators as well.
   
• Special counsel Jonathan Ezor is the Director of the Touro Law Center, Institute for Business, Law and Technology, where he teaches technology law. He is the author of “Clicking Through: A Survival Guide for Bringing Your Company Online,” and co-author of “Producing Web Hits.” He is also currently acting as the Reporter for the New York State Bar Association E-Filing Task Force. A technology attorney for more than a decade, Professor Ezor has represented advertising agencies, software developers, banks, retailers and Internet service providers as well as traditional firms, and has been in-house counsel to an online retailer, an Internet-based document printing firm and a multinational Web and software development company. He was also named one of Long Island Business News’ “Top 40 Under 40” for 2005. He is has been a regular columnist on legal issues for Business Week Online and the @NY electronic newsletter, is a member of the Law Technology News advisory board, and contributes articles to various legal and technology publications.
   
• Special Counsel Bruce Grossman focuses on the organization, structure, and financing and commercial transactions of advertising and direct marketing clients. His extensive experience includes having served as corporate law partner, general counsel, and consultant to federal law enforcement agencies.

Put our resourceful legal team to work with your creative team. Let’s see what we can accomplish, together. Contact the lawyers of The Lustigman Firm.

*AV is a registered certification of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards, and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the Bar and the judiciary. Martindale-Hubbell ratings fall into two categories - legal ability and general ethical standards.